You found it!!! The obligatory, self-promoting, hyped up “about me” page…
So here it is… Before becoming a licensed general contractor in 2007 (and flipping houses during the recession), I worked in advertising and television production.
I started in the art department, building sets and props for commercials, music videos and movies.
I worked my way up the food chain, and from 1995 to 2006, I’ve been a video producer, director, editor, set designer and post-production supervisor working in film and television. I coordinated and produced digital content for Mazda, Kia and Hyundai, as well as produced infomercials for some of the biggest fitness brands including Guthy-Renker and Nordictrack.
I’ve also worked as executive producer on many music videos for MTV with some of the biggest punk/ska bands of the 90’s, including Reel Big Fish and Goldfinger.
Working with many of the top infomercial production companies, I learned the “formula” of direct-marketing and selling through the use of video.
I’m also co-owner of a local BBQ restaurant, and have been involved in many real estate investments and ‘house flipping’.
Reel Big Fish was my first opportunity to work with a major record label. We had a very tight budget and wanted to impress the record Execs. Director Jeff Gordon and I decided to put it all on screen and got very creative to make ever dollar stretch as far as possible.
We wanted to shoot the opening scene at a cafe in Barstow. I asked them how much they would make on a typical Monday, The owner told me “about $1500”. So we rented the entire restaurant for the day for $1500.
Most of the interiors were shot at the vacant L.A. Stock Exchange building in downtown, used for movie locations.
Also, to save money, most of the sets and props where built by me in my garage… including the Fry Boy costume (which I was also the stunt double).
With the success of “Sell Out” the record company gave us a second shot with GoldFinger, another local punk/ska band. We decided to shoot a parody of the “Alien” movie.
The budget was a little bigger this time and we again, put it all on screen. I hired Craig Dorsey as art director and shot the entire music video on a sound stage (Lyon Studios) in Newport Beach, CA. (located behind the original Crab Cooker, both are gone now).
Most of the hand props where built by me. I am also the puppeteer for “Evil Darrin”.
Infomercials, Commercials and Corporate Training Videos Include…
Coca-cola, Toyota, Lexus, Mazda, Kia, NordicTrack, Guthy-Renker, Good Neighbor Pharmacy, Smurfit Paper Co., Perfect Swing, Beautiful U, Bun-Trainer, and more.
I’ve also worked with some of the the biggest infomercial productions companies on projects featuring George Forman Grill, Butch Harmon, Rosetta-Stone and others.