Build Brand Awareness While Attracting New Leads and Customers At The Same Time.
Why should your dealership be using YouTube Video Advertising? In 2017, YouTube reported having 1.5 billion users every month. Additionally, their research showed that users spend more than 1hr watching videos on their mobile devices like smart phone and tablets.
That’s half the internet. And every day, they watch a billion hours of video.
(For context, Cisco predicts that video will be 82 percent of all internet traffic by 2022.)
Essentially every Gen Zer with an internet connection is on the platform. This is not so surprising, given that historically YouTube has been very, very free.
Meanwhile, traditional TV is still on the decline: weekly watch time dropped 12 percent among 18- to 34-year-olds in 2018; and in 2017 it dropped 13 percent.
On average, people spend eight minutes and 41 seconds each day on YouTube.
Relatedly, this report also found that “youtube” was the second most popular search term in 2017, according to Google. (The number one spot went to Facebook.)3